Stop frame movies utilise the incremental change process
in its own special way - similar to the traditional way a movie
film camera was started and stopped, one frame at a time.
For the Boere Sushi movie, the traditional technique of stop-frame complimented the idea of step-by-step food innovation,
as well as the product, perfectly. The fresh take on food movies
also allowed us to show-case actual cooking in a stand-out,
unexpected way through the use of still photography.
Each sequence was lit, props and food pre-planned in detail,
the model was directed to his action and then the actions were photographed frame by frame to get a seamless result across
all actions. All the photographs were then specially graded to
create a brand appropriate look an feel before being edited
together to create the stop frame motion.
The photography was all completed in a day. The model threw
in some good chef and knife handling skills, taking well to direction, whilst the set-ups were all worked out in advance for the sake
of continuity. In pre-production, Visioninja worked closely with
the 60 layers team in order to create a feeling that would fit
the story as well as the brand.
The scenes, which were shot in-studio, was first lit to provide
a consistent light for the animation and then light shaping tools
were used to create a sunny, soft and appealing environment.
Additional shaping draws the eye to the food and background
tungsten lighting gives the set a natural feeling of warmth.
The Maize in a Minute "Boere Sushi" project was a great success -
and has so far won a Bronze Campaign Award for 60 Layers of Cake at the South African Loeries Awards.
SEE THE MOVIE HERE