VISIONINJA EXECUTES AWARDING WINNING CASE STUDY FOR MAIZE IN A MINUTE "BOERE SUSHI".

MAIZE IN A MINUTE_CHEF-making sushi-111

FOR A FEW YEARS NOW, VISIONINJA HAS BEEN PRODUCING STOP-FRAME MOVIES AS A POWERFUL TECHNIQUE 
TO BRING CREATIVE IDEAS TO LIFE - IN AN EYE-CATCHING, COST-EFFICTIVE AND TIME-EFFICIENT WAY. 
THE MAIZE IN A MINUTE BOERE SUSHI 'FOOD INNOVATION STORY' MADE FOR A GREAT OPPORTUNITY
TO UTILISE THE BENEFITS OF STOP FRAME WHEN IT COMES TO STORY TELLING.

Maize In A Minute; Knut Otto; Cape Town; Stop-Frame MovieMaize in a Minute Product Launch - Boere Sushi


Stop frame movies utilise the incremental change process
in its own special way - similar to the traditional way a movie
film camera was started and stopped, one frame at a time.
For the Boere Sushi movie, the traditional technique of stop-frame complimented the idea of step-by-step food innovation, 
as well as the product, perfectly. The fresh take on food movies 
also allowed us to show-case actual cooking in a stand-out, 
unexpected way through the use of still photography.

 

Each sequence was lit, props and food pre-planned in detail,
the model was directed to his action and then the actions were photographed frame by frame to get a  seamless result across 
all actions. All the photographs were then specially graded to
create a brand appropriate look an feel before being edited 
together to create the stop frame motion.

 

The photography was all completed in a day. The model threw
in some good chef and knife handling skills, taking well to direction, whilst the set-ups were all worked out in advance for the sake
of continuity. In pre-production, Visioninja worked closely with
the 60 layers team in order to create a feeling that would fit
the story as well as the brand.

 

The scenes, which were shot in-studio, was first lit to provide
a consistent light for the animation and then light shaping tools
were used to create a sunny, soft and appealing environment.
Additional shaping draws the eye to the food and background
tungsten lighting gives the set a natural feeling of warmth. 

 

 

The Maize in a Minute "Boere Sushi" project was a great success  -
and has so far won a Bronze Campaign Award for 60 Layers of Cake at the South African Loeries Awards.

 

SEE THE MOVIE HERE

MAIZE IN A MINUTE "BOERE SUSHIE"

             


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